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Waiting Spot

 

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Waiting Spot is a site-specific installation created to mark the waiting area for MINI Design Rides – free taxis cruising around the city of Eindhoven during the Dutch Design Week.

 

Visible from a distance, this cheerful blue installation guides people to the taxi stop, turning waiting into a positive experience. Blue field of colour marks the waiting area and is very intuitive – visitors spontaneously form the queue. The concept of car tire tracks is designed especially for this installation. Upon closer inspection, the pattern in the tracks spells out the word MINI; a clever way of communicating the brand sponsoring these special taxis.

 

Material: Painted wood and temporary street paint

 

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Movie by Birgit Verhoeven

 

Photography by Anna Khodyreva

 

Concept by Studio Izabela Bołoz and Pivot Creative

 

Production in collaboration with Kasia Zareba

 

Studio Izabela Bołoz © 2012 All rights reserved.